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Even the most effective, efficient, and professional company in the world will struggle to reach its customers if its branding and advertising falls short. If you take a great deal of pride in your craft and you're confident in the quality of your products, it's vital that you make the investment with both your time and your money to develop signage that will draw people in to your store.

Below, you'll find a guide to some design tips for advertising banners. Following these suggestions will help you create eye catching signs that will captivate and motivate potential customers, allowing you to greatly expand the reach of your business and enjoy a much heartier bottom line.

Contrast

Most people who pass by an advertisement will be moving quickly. Whether they're walking, driving, or merely inherently uninterested, it's important that you make use of scientific precepts that will force them to be drawn in. One of the best ways to guarantee that attention is grabbed is by using contrast.

The human eye is naturally drawn to designs which place contrasting elements next to each other. A dark background paired with bright letters, for example, will cause the letters to seem to pop off of the banner, causing a natural double take that may result in deeper attention being paid.

Consistency

It's important that banner ads immediately identify your company without having to explicitly spell out all of the information all the time. As such, developing a consistent banner scheme is an important step in creating the brand permanence that you desire.

While your banners don't have to be identical, it helps if they're easily tied together. Try to use the same colors and fonts. If you want a variety of ads, try to tie them all around a common theme. Even something as simple as locating a small logo in the same location on each banner will go a long way toward identifying each piece of work as uniquely yours.

Courage

The greatest success stories in business all come from a willingness to take risks. While you may be skeptical that banner ads can be particularly risky, they're also an opportunity to attempt creative new marketing schemes. Adding a QR code that will provide a discount, for example, can make advertising an interactive experience. Ask your audience questions or tell them jokes and direct them to your website for the answer. Allow yourself to run away with the possibilities and you may find yourself enjoy greater returns from your banner ads than you thought possible.

For more information, contact Mission Signs or a similar company.