4 Sign Concepts All Business Owners Should Consider
ShareWhen ordering signs for your building, it is important to ensure that you are providing helpful information to the people that see them. There are a number of ways you can use your signage, but you ultimately want to both identify your organization while also making it easy for people to navigate your building. The following concepts should be included in some or all of your signage:
Welcoming
When your customers step into your building, you want them to feel welcomed immediately. You should have a large and inviting sign created and placed prominently in your lobby or in a space where there is a lot of foot traffic. This sign should be very bold and noticeable, and it should identify the facility. Choose a solid material for the sign, such as bronze or thick glass. You could also consider a large wall mural if space is an issue.
Provide Directions
Once people enter your building, they will need to know where to go. This is especially true for buildings with many office suites or in a medical facility. When thinking about your directional sign, think of those that are often seen in shopping malls that indicate the location and name of each area in the building. Be sure to invest in a directional sign that is interchangeable in the event any areas may change location.
Highlight Awards And Important Events
If you have events that change on an ongoing basis, you should invest in a wall frame sign that will highlight these events. Wall frames look professional and keep your events posted in a way that is neat in appearance. There are a variety of frames that can be installed on a wall and can be customized to almost any size. You can choose a frame that encompasses an entire wall or just a few feet. Use a wall frame to highlight awards or important people in your organization.
Promotional Needs
Signage is almost always a requirement when you are promoting an event. You can choose from a variety of sign types, but freestanding banners can really capture the attention of an event. You can have them customized to your branding needs and use them many times throughout the life cycle of the business.
Having great signage can really help brand your business and help customers know what you represent. No matter how large or small your business is, consider working closely with a sign or merchandising business to ensure you have the right signage for your needs.
For more about this topic, speak with a local sign company.