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If you are a marketing company, you might have a tough time designing a sign for your company. There are two main reasons for this. The first is the high level of pressure that you are under to create a great sign. Since you're a marketing firm, you need to be able to show your other clients that you have the skills to make them look good and the first thing that they are going to look at is how you present yourself. The second reason why this might be tough is because you aren't selling something tangible. You are trying to sell and advertise an insubstantial service. Here are some tips for ensuring that your business sign looks great.

1. Keep it Simple

Your first step is to not overdo your sign. You want to keep your sign both subtle and elegant in order to show customers that you will be able to keep it classy for them. No one goes to a marketing company and says that they want something that is loud and gaudy as part of their main advertising strategy. Instead, most companies want to look modern and incredible. Having a sign that utilizes primarily simple shapes and lines will allow you to show your potential clients that you have what it takes to get the job done.

2. Use a Legible Font

You also need to be sure that you use a legible font if you are going to include the name of your company on the sign. You want to do this in order to be sure that your sign is clearly recognizable to strengthen your brand. You also want to have a clear font to show your potential clients that you are going to be represent their vision clearly. You can do this by choosing a font that is more modern in style, rather than a serif font, in order to again emphasize clean lines and ensure that it is legible.

3. Have It Lit

Finally, as a marketing company whose job it is to help other companies create signs that stand out, you want to make sure that your sign stands out at all times. This includes making sure that you have your sign lit at night so that it is visible all the time. This will also increase the chances that potential clients see your sign while driving home and decide to give you a call. If this is what you are working for, be sure that you include the words "marketing firm" on your sign.

For more information, talk to a company that specializes in business signs like Signs In One Day.