Surprise Mom with Garden Signs This Mother’s Day

Of all the promotional materials available to you for your business needs, banner stands may be one of the most versatile. You are not limited to just one type of banner stand either, since banner stands have advanced beyond the singular vertical rectangle to include a host of other sizes and shapes. Here are three ways in which banner stands can be used to promote your business.

Sidewalk Signs

If you are fortunate to rent or own office/business space right at street level, then you can promote your business with the use of a sidewalk sign. Most cities tend to allow street-level businesses to use sandwich signs and banner signs on the sidewalks outside their businesses. The more colorful and informative your sign is, the more the pedestrians will take it in and consider stopping in. You can make it a few feet tall or eight feet tall, if you purchase and use a telescoping banner stand. If you also have a banner that is printed on both sides, then pedestrians can see it coming or going.

Trade Show Signs

Banner signs of all heights and widths are very useful for promoting your business at trade shows. They can draw the attention of passers-by, while also providing them with some quick information about your business. You could also use different advertising and marketing strategies on your trade show banners that cause attendees to stop and ask you more questions about what you do and what you have to offer (e.g., pique their interest with relatable questions on the banners). Consult with a graphic designer before you create your banner for the trade show so that it will carry the maximum impact or deliver the expected effect before you have the banner printed.

Promotional Advertising at Sporting Events

If you have ever been to a minor league baseball game or other outdoor sporting event, you have probably seen other types of banner stands displaying advertisements for other businesses. This is a very effective approach because hundreds to thousands of attendees at any of these events see your banner stand signs up outside the entrance gates, just inside the entrance gates, and/or along the fences surrounding the outdoor sporting event. Each of these positions usually costs you a little extra money the further into the arena or stadium you go, but when that many people are coming face to face with a large, expandable, freestanding banner ad, it may be totally worth it in the long run.

For more info about utilizing signs for your business, contact a company like Divine Signs Inc.