Surprise Mom with Garden Signs This Mother’s Day

When you have a small store in a busy commercial area, you need quality signage so your building can be found when it's next to mega stores and other businesses. You may need multiple signs so shoppers can find you from the street and from inside the parking lot. Illuminated signs on your building are good for both of these purposes, and you can get these in smaller sizes that are perfect for a small store. Here are some signage options to consider so your shop gets noticed.

Channel Letters

Channel letter signs are made up of individual letters attached to the side of your building that light up at night. The letters spell out the name of your store so shoppers can see your location from a distance. There are different ways to light the letters for various effects. You can also have different colors for the letters or lights. One step you'll need to take is to find out what type of signage is allowed by your city and by the owner of the property if you're leasing your store. You might be limited in your design and the size of the letters if signs on all buildings need to look alike on the property. However, you may have the freedom to use your corporate colors and even your logo, which helps shoppers identify you when driving along the street at a distance.

Backlit Boxes

Backlit signs are a little different. These are attached to a light box that shines light through the sign so it is easy to read at night. The design is more than just letters. It can also contain full-color graphics and text that might include your store name and hours of operation. These can be mounted on the side of your store, and they are perfect for a small shop since they don't take up a lot of room, yet they impart a lot of information and can be easily read. They can also be mounted on a pole so it's easier for drivers on the street to find your location.

While you'll want high-quality and well-lit signage to help customers find you in the dark early-morning or late-evening hours, you also want to consider signage that attracts customers during the day when visibility is at its highest. These could be simple vinyl banners you can change with the season or for specific sales. These temporary signs let shoppers know what's going on in your store so they know there's a reason to stop in again.