Surprise Mom with Garden Signs This Mother’s Day

Trade shows are unique events that give your company the opportunity to interact with a large volume of potential customers in a very short period of time. The potential to develop new leads and increase yearly sales totals drive many businesses to participate in trade shows across the country.

If you participate in trade shows regularly, you probably have a custom-designed booth that you set up in each location. A tower could be just the addition you need to elevate your booth design to the next level.

1. Improve Visibility

The key to success at any trade show is to ensure that your booth stands out.

Exhibit halls can be filled with hundreds of booths during any given trade show. You want to make your booth as visible as possible to potential customers located throughout the exhibit hall. A custom tower can significantly increase the visibility of your booth.

Custom trade show towers are extremely tall. A tower can be seen above the surrounding booths from a greater distance within the hall, which will draw more people to your booth during the show itself.

2. Enhance Branding Efforts

Trade show booths provide a great avenue for branding your business.

Research says that consumers need between 5 and 7 impressions before they will remember a brand. A custom tower provides you with the ability to display your brand and marketing message from multiple angles during each trade show. The design of a tower can be round, triangular, or square to complement your existing booth design.

By increasing the number of exposure opportunities your booth provides with a custom tower, you can enhance the effectiveness of your trade show participation over time.

3. Diversify Your Booth Design

Access to a custom tower gives you the ability to diversify your trade show booth design. You can easily place the tower at the center of your exhibit space. This allows ample space around the perimeter of the tower to showcase products, discuss the services your company can offer, and interact with trade show attendees.

Anchoring your booth with a custom tower can improve the flow of traffic through your exhibit space and provide a more welcoming and inviting space for potential customers. A custom tower can be a great way to add more visibility, recognition, and diversity to your trade show booth. Consider investing in a tower to enhance your booth design in the future.

For more information on a custom trade show tower, contact a company like Lightbox Shop.